USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change.Nine new Bluemercury stores opening in 2025. Here's where.
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Saleen Martin, USA TODAYOctober 4, 2025 at 8:26 PM
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With the new year just a few months away and retailers racing to reach their goals of opening more stores by the end of 2025, including beauty retailer Bluemercury.
Bluemercury sells skincare and beauty products, and also offers facials and brow styling. Macy's acquired the company in 2015 for $210 million in cash and has since added Bluemercury locations inside some Macy's stores, per the company's website.
By the close of 2025, the New-York based company will have opened nine new locations this year, Jenna Goldberg, Bluemercury's head of stores, omnichannel and strategy, told USA TODAY on Oct. 2.
"Bluemercury is opening new locations across key neighborhoods and cities, focusing on areas where demand for its luxury beauty and spa services is high," Goldberg said.
Where has Bluemercury opened new locations?
According to Goldberg, new locations and relocations this year include:
California – 4722 Admiralty Way, Marina Del Ray, California 90292
Florida – 421 SW 145th Terrace, Pembroke Pines, Florida 33027
Nevada – 2260 Village Walk Drive Suite 104-A, Henderson, Nevada 2260
Oregon – 7443 SW Bridgeport Rd. Space E-109, Tigard, Oregon 97224
Texas – 1400 Shoal Creek, #170, Highland Village, Texas 75077
Washington – 233 Bellevue Square, Bellevue, Washington 98004
Beauty products on display inside a Bluemercury store.Bluemercury's Future store opening plans
While Goldberg declined to say where the upcoming locations will be, three more openings are planned for 2025 and details will be announced at a later date.
Bluemercury declined to share specific plans for 2026, but said the company will continue focusing on expanding.
According to Goldberg, the company "will bring new locations to coveted neighborhoods across the U.S. where our clients live, work, and shop."
A Bluemercury storefront. The chain sells skincare, makeup, hair care, fragrance, and bath and body products.More on Bluemercury
Husband and wife duo Barry Beck and Marla Beck founded Bluemercury in 1999 in Washington DC's Georgetown neighborhood. The couple said "blue" represents trust and loyalty, while "mercury," the god of information, represents the company's desire to offer customers honest advice.
In September 2019, the Becks began to transition out of leadership roles at Bluemercury, Macy's announced. Two years later, Macy's announced that Maly Bernstein would join Bluemercury as Chief Executive Officer. Bernstein previously served as Vice President of E-Commerce at CVS Health.
Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at [email protected].
This article originally appeared on USA TODAY: Bluemercury continuing expansions with new stores in late 2025, 2026
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